We ignite passion for music and create devotion to brands

We take a bespoke and measurable approach:

Every project we create is tailored to the unique needs and goals of our clients. We don't believe in cookie-cutter campaigns and we don't work from templates.

By understanding your definition of success, we utilize both innovative and proven methods to deliver meaningful results. From licensing to publicity, social and advertising, interactive, DTC programs and everything in between.

We have long standing relationships with key contacts at nearly every digital music retailer and content distributor, from iTunes to Amazon, and from Pandora to Myspace. With the leverage of the industry leading digital distribution catalog behind us, we bring years of experience working with artists and labels in nearly every genre and at every level, and the access that comes with it.

Through consultation and discovery we create a set of core strategies and the appropriate methodology for your campaign, including:

• Outline of goals, ranging from customer acquisition to new market penetration, increased loyalty, or updated and revised image.

• Enumeration of specific and measurable metrics for success, including: sales, impressions, web traffic, lead generation, conversion, and specific demographic reach.

• Creative analysis of music appropriate for the brand's personality - defining "the sound of your brand."

• Evaluation of tools, technologies and third-party vendors for potential campaign integration.

• Budget planning, prioritization and allocation.

Since 2003, IRIS and BlinkerActive have forged deep relationships with some of the best content owners in the world. We make it quick and easy to connect with the content you're looking for.

• Licensing strategy

• Music clearance

• Custom commissioned music content

• Artist endorsements

• Signings to a branded label

As a division of the industry-leading music distribution company, IRIS, our ability to distribute content and reach consumers is unusually strong.

• Distribution to over 400+ digital retailers, from iTunes, Amazon and EMusic to niche and micro-targeted outlets.

• Online marketing with retail outlets: creation of custom and exclusive initiatives at digital music outlets, including private stores, exclusive partnerships, placements and features.

• Mobile distribution, including DTC, and tight integration with wireless carriers.

• Build-out and management of social networking presence, leveraging our relationships with top players in this space. Page creation, customer/list management, and custom groups and applications at services including Facebook, Myspace, Last.fm, Bebo, and Twitter.

• Distribution via online webcasters such as Pandora, Last.fm, Shoutcast, Rhapsody, and Slacker.

We employ a wide variety of methods to drive traffic and create awareness. Here's a sampling of some specific marketing and promotion services:

• Publicity, video promotion, radio promotion, online advertising.

• Editorial placements and free music seeding at key online media and digital retail outlets.

• Digital Retail: securing front page placements and features, exclusives and pre-releases, retail newsletters and more.

• DTC and social media promotion including: messaging to existing customer-based affinity programs, contesting, cross-promotion (artist fan clubs and mailing lists), product merchandising.

• Widget creation and leveraging our existing network of artist-based widgets for white-label custom branding.

• Podcast promotion and distribution.

• Creation of social media, mobile and desktop applications, micro sites and more.

All of our campaigns include milestone and real-time tracking and analysis of results, including:

• Audience reach

• Impressions and traffic

• Sales

• Social media engagement and viral activity

• Geographic and demographic information

We represent music masters and compositions for synchronization to film, television, games, advertisements and other commercial uses. We provide one-stop clearance for both master and publishing and actively facilitate lucrative placements.

• Licensing strategy

• Active pitching and marketing

• Placements in all major media formats

• Highly targeted platform for mobile application developers

NoiseClerk - Audio for Applications - $100/song $10/Sound FX
NoiseClerk is a unique pre-cleared licensing platform offering an easy and intuitive way to locate and license audio content for synchronization to applications. We connect premium catalogs of music and sound effects (currently over 10k tracks) with budding and established app developers, social gaming companies, production houses, and more.