CAMPAIGN:
High profile endorsement, branded label, and free music giveaway.

GOALS:
Reach youth market through association with highly credible and well-known artists, and music giveaway with high perceived value.

METHODOLOGY:
Unique and exclusive music giveaway campaign (product was not to be sold) in conjunction with artist Ghostface Killah.

RESULTS:
Established Scion A/V as a legitimate, in-demand music label. Music spread virally with branding attached. High profile features secured both at digital retail and highly trafficked destination sites.

CAMPAIGN:
Targeted kiosk program deployed at car shows.

GOALS:
Reach target market and generate customer leads at a highly fertile offline venue. Demonstrate brand's cutting edge status to industry, consumers, and press at widely attended events.

METHODOLOGY:
Secured rights and clearances for major-label tracks for giveaway to customers as branded ringtones. Created delivery plan consisting of innovative physical kiosks deployed at car shows and events, providing ringtones to prospective customers in exchange for contact information and email address.

RESULTS:
Leveraged digital music expertise to create an innovative marketing initiative that used online tactics to reach customers outside of the online world. Enhanced brand image and affinity while creating significant lead generation program.

CAMPAIGN:
Video podcast promotion.

GOALS:
Integrate two successful but separate SCION marketing initiatives, adding value to both. Drive exposure and downloads for newly created video content.

METHODOLOGY:
Created a targeted podcast marketing plan that dovetailed the brand's successful music A/V program with a popular Scion Underground video initiative. Content included exclusive interviews and music from top level artists ranging from Redman to Motorhead to Justice. Promotion targets ranged from online retail to taste-maker blogs.

RESULTS:
Leveraged A/V program and artists to help create added value to Scion podcasts. Numerous feature placements in lifestyle media and iTunes for length of campaign and beyond.

"BlinkerActive was amazingly effective as a marketing partner for our client and we couldn't be happier with their work."
-Jason Harcharic, Beyond Marketing (Representing Scion/Toyota)

GOALS:
To build Chandon's brand loyalty and reward existing VIP customers.

METHODOLOGY:
Blinkeractive designated three focus genres for the target demogaphic, curated a music playlist for each genre, and procured music for free giveaway of tracks and albums, distributed as part of brand's VIP "Sparkling Circle." Members were able to download music to enhance their dining and Chandon drinking experience.

RESULTS:
Customers reported exceeding their expected level of downloads and response, serving thousands of downloads to new and VIP customers. Generated noticeable increase in customer loyalty and retention, and generated new signups for their top-tier service.

GOALS:
Bolster Electrolux's brand affinity in the target demographic by integrating appropriate music into their national ad campaign and increasing penetration in the US market.

METHODOLOGY:

• Researched the target demographic, coordinated participation from celebrity spokesperson Kelly Ripa, and leveraged relationship with iTunes to secure a celebrity playlist feature on the iTunes Music Store.

• Negotiated a deal with a leading social media service to create a free streaming widget of Kelly Ripa's playlist on a wide range of websites, including Electrolux's web properties.

RESULTS:
BlinkerActive's work seamlessly integrated with the Electrolux national advertising and promotional campaign, adding value by further connecting the brand with Kelly Ripa, impacting consumers on deeper, more personal and meaningful level. Established brand recognition and affinity within the target demographic and successfully launched US sales initiative.

GOALS:
Position XLR8R Magazine as an active leader in the digital music retail market to diversify and strengthen popular magazine brand.

METHODOLOGY:
Liaised with both IRIS distributed and non-distributed labels to curate and license music for three digital compilations. Distributed compilations to online and mobile retailers worldwide, and provided retail and promotional marketing support.

RESULTS:
Highly successful launch and campaign of all three albums receiving marquis banner features on iTunes and other major digital outlets.

CLIENT:
Bad Brains / Megaforce

GOALS:
To connect with iconic band's extensive fan base and introduce a new generation of punk and hardcore fans to one of the genre's most defining artists. Successfully distribute and market the first album in 20 years to a worldwide audience.

METHODOLOGY & RESULTS:
Entrusted with promoting the resurgence of a beloved and legendary band, BlinkerActive secured the first-ever independent pre-order on iTunes front page listening party on Myspace as well as exclusives and features with MTV, Yahoo!, AOL, Sprint, and more followed.

CAMPAIGN:
Mogwai reissue

GOALS:
To Shepard the reissue of remastered and enhanced version of band's breakout 1997 debut album. Highlight Chemikal's role, and history as cutting edge and credible label.

METHODOLOGY & RESULTS:
Using the reissue as a tool, BlinkerActive worked with retail and promotional partners. Highlights included featured placement and playlists with retail outlets including eMusic, iTunes, and Rhapsody as well as across the board raves from highest-tier digital PR targets including Pitchfork Media and Brooklyn Vegan.

"We consider ourselves fortunate to have a partner like BlinkerActive who understand our roster and the ethos behind the label. It can be a bewildering and inaccessible marketplace at times and we trust their judgment implicitly when it comes to representing our best interests."
-Stewart Henderson, Chemikal Underground Records

PROFILE:
One of the most influential indie labels in the UK; launched the careers of The Delgados, Mogwai, Interpol, Bis, Phantom Band and more.

GOALS:
Increase visibility for the label and drive N American sales.

METHODOLOGY & RESULTS:
Leverage the profile of notable Chemikal artists Mogwai, and Arab Strap; buzz bands Phantom Band and Panico and anticipated solo projects by Emma Pollock, Alun Woodward (Lord Cut Glass) and Aidan Moffat to increase brand equity and introduce the label to a wider market.

Create and promote a Chemikal Underground Podcast series to high light the label's rapier wit and taste-maker status.

Use cutting-edge applications to engage audiences and grow lists in the target market.

RESULTS:
Hundreds of positive press hits for the labels and artists including: Pitchfork, Better Propaganda, Largehearted Boy, KEXP Blog, AOL/Spinner, Rolling Stone, Spin, RCRD LBL, The Trip Wire, NPR, The Music Slut, Magnet, Alt Sounds, 17 Dots, Said The Gramophone, IndieFeed podcast Ghettoblaster, My Old Kentucky Blog, Magnet magazine, tinymixtapes. Blurt (online and print), Popmatters, Prefix Mag, Music Without Borders, self-titled mag and an Under The Radar.

Notable retail features for each campaign at: Amazon, iTunes, Rhapsody, Napster, eMusic, Shockhound (Hot Topic), Limewire Store, Zune, Other Music, Insound, Myspace, Amiestreet. Rhapsody and Three releases made it on the EMusic top 100 album chart, Six songs made top 100 chart positions at

The Arab Str(Ap)p received 700+ tweets and 2,500+ impressions. We increased the Chemikal Underground twitter follower-ship by 100%.

CAMPAIGN:
Lord Cut Glass promotion

GOALS:
To use various avenues to and tactics to enhance label credibility and drive awareness.

METHODOLOGY & RESULTS:
Drawing on a diverse set of tactics, BlinkerActive created specific tools and media assets to reach fans, including custom podcasts; social network page creation, maintenance, and promotion; online community building; and custom videos for label promotion.

"We consider ourselves fortunate to have a partner like BlinkerActive who understand our roster and the ethos behind the label. It can be a bewildering and inaccessible marketplace at times and we trust their judgment implicitly when it comes to representing our best interests."
-Stewart Henderson, Chemikal Underground Records

CAMPAIGN:
Aidan Moffat promotion

GOALS:
To use various avenues to and tactics to enhance label credibility and drive awareness.

METHODOLOGY & RESULTS:
Drawing on a diverse set of tactics, BlinkerActive created specific tools and media assets to reach fans, including custom podcasts; social network page creation, maintenance, and promotion; online community building; and custom videos for label promotion.

"We consider ourselves fortunate to have a partner like BlinkerActive who understand our roster and the ethos behind the label. It can be a bewildering and inaccessible marketplace at times and we trust their judgment implicitly when it comes to representing our best interests."
-Stewart Henderson, Chemikal Underground Records

CAMPAIGN:
Phantom Band I promotion

GOALS:
To use various avenues to and tactics to enhance label credibility and drive awareness.

METHODOLOGY & RESULTS:
Drawing on a diverse set of tactics, BlinkerActive created specific tools and media assets to reach fans, including custom podcasts; social network page creation, maintenance, and promotion; online community building; and custom videos for label promotion.

"We consider ourselves fortunate to have a partner like BlinkerActive who understand our roster and the ethos behind the label. It can be a bewildering and inaccessible marketplace at times and we trust their judgment implicitly when it comes to representing our best interests."
-Stewart Henderson, Chemikal Underground Records

CAMPAIGN:
Emma Pollock promotion

GOALS:
To use various avenues to and tactics to enhance label credibility and drive awareness.

METHODOLOGY & RESULTS:
Drawing on a diverse set of tactics, BlinkerActive created specific tools and media assets to reach fans, including custom podcasts; social network page creation, maintenance, and promotion; online community building; and custom videos for label promotion.

"We consider ourselves fortunate to have a partner like BlinkerActive who understand our roster and the ethos behind the label. It can be a bewildering and inaccessible marketplace at times and we trust their judgment implicitly when it comes to representing our best interests."
-Stewart Henderson, Chemikal Underground Records

CAMPAIGN:
Arab Strap promotion

GOALS:
To use various avenues to and tactics to enhance label credibility and drive awareness.

METHODOLOGY & RESULTS:
Drawing on a diverse set of tactics, BlinkerActive created specific tools and media assets to reach fans, including custom podcasts; social network page creation, maintenance, and promotion; online community building; and custom videos for label promotion.

"We consider ourselves fortunate to have a partner like BlinkerActive who understand our roster and the ethos behind the label. It can be a bewildering and inaccessible marketplace at times and we trust their judgment implicitly when it comes to representing our best interests."
-Stewart Henderson, Chemikal Underground Records

GOALS:
To build Chandon's brand loyalty and reward existing customers, to generate repeat business, and acquire leads and email addresses for existing and new customers.

METHODOLOGY:
Blinkeractive designated three focus genres for the target demogaphic, curated a music playlist for each genre, and procured music for free giveaway of tracks and albums, distributed as part of brand's VIP "Sparkling Circle." Members were able to download music to enhance their dining and Chandon drinking experience.

RESULTS:
Customer reported exceeding their expected level of downloads and response, serving thousands of downloads to new and VIP customers. Generated noticeable increate in customer loyalty and retention, and generated new signups for their top-tier service.

CLIENT:
Ben Allison / Think Free, Palmetto Records

GOALS:
Drive sales and generate online exposure and visibility for Ben Allison's release THINK FREE, with particular emphasis on promoting his band's new line up and exposing the album to a more pop-oriented audience.

METHODOLOGY:
We developed artist-branded landing pages on YouTube and Amazon and a one-sheet highlighting past press reviews and the new band lineup. We seeded available promotional audio online using email blasts and servicing to targeted discovery engines, music sites, and lifestyle destinations. We aimed at popular "tastemaker" outlets as well as jazz player/composer forums and communities for direct-to-fan viral growth. We worked with interested journalists to secure editorial coverage. Finally, we curated, hosted, and marketed a user submission contest/project to encourage fans, musicians, producers, and videographers to submit a creative interpretation of a track off of the new album.

RESULTS:
The campaign was an enormous success on all fronts. The title connected well with editors: highlight features include top banner placement on iTunes Jazz page (4 weeks and still running); Featured Daily Download and editorial on eMusic's Jazz Page; 1 of 4 feature slots on the Jazz home of Napster; artist feature, newsletter and editorial on Amie Street; 1 of 4 placement slots on the Rhapsody MP3 Jazz home page plus Palmetto label sampler (launched Nov 10) featured on the Rhapsody blog; premium artist feature on Shockhound.com and Jazz page merchandising; a free track feature from Amazon MP3 for one week; a #32 chart placement on Sprint US' Top Mobile Downloads for the week of 10/26/09 with 1134 downloads of "Fred"; feature placement in Zune's Jazz genre; and feature placement in Limewire's 'Limelight'.

Promotional features also benefited from the lead time and strength of an exceptional title, peaking with a weeklong streaming listening party at AOL Music, and including homepage posts at FlyFi and Mevio. The Think Free Project was advertised in our Insight Newsletter blast and at Synthesis.net, and has received confirmation for placement of the winning submissions at YouTube, Mevio, and Muzu. Thread posts at various fan groups and communities have sparked numerous responses, with indications of fans who intend to sign-up, and others now interested in checking out the new album.

Overall, exposing the artist to non-jazz fans was a successful strategy, with support coming from outlets including AOL Music, Shockhound, Rhapsody, Napster, iTunes and Amazon.

BYO Records XXV

PROFILE: Support the 25th Anniversary boxed set of the seminal LA punk label, BYO Records. Campaign included a 31 track album, coffee table book, tour, and documentary film.

GOALS:
Reinvigorate the BYO Records brand.

• Raise visibility, increase engagement and drive fans to purchase the 25th Anniversary boxed set.
• Create, claim and control the digital identity for BYO.
• Dominate the punk category online.
• Capture contact info for existing fans (email, cell, etc) and expand audience by educating newer punk fans on the history of punk/hardcore and BYO's role in the development of the scene.

METHODOLOGY:
Increase online visibility:

• Label samplers, playlists and profiles created at digital retail.
• Features at key digital retail outlets.
• Editorial coverage at blogs, online press, music destination sites.

Social Media Strategy
Contesting

RESULTS:
"BYO is Back" - Flavorpill

Retail features included: eMusic, Napster, Amazon, Zune, Limewire, Aimee Street, Rhapsody

Editorial reviews included: RCRD LBL, AOL, Large Hearted Boy, Huffington Post, Spin, Paste, Punk News, Alt Sounds, Tripwire, Blurt, Absolute Punk, Vinyl Collective, Punk Rock Review, Chicago Reader Blog, Loud Loop Press, Brooklyn Vegan, Boston Band Crush, Indiepit, The Culture of Me, Palestra, LAist, Flavorpill.

Email list increased by more than 25%, social media sites activity increased by an average of 15%+


"We have been very impressed with BlinkerActive. They've gotten a huge buzz on our Box Set, not only on the music sites we would expect, but all over the web. They have shown us how to really use the web to our utmost advantage, quickly adapting to our specific day to day needs as we tour, screen our movie and promote our label and bands all over the country."
-Shawn Stern (Founder BYO Records and Youth Brigade)

Digital Underground
Green Light EP

PROFILE:
Final official release from West Coast hip-hop pioneers Digital Underground

GOALS:
Reach existing Digital Underground fans to inform them of the EP. Drive sales of the catalog. Utilize mix-tape to give a new spin on older material and provide additional content for the campaign.

RESULTS:
51 positive press hits (not including re-posts) Biggest wins included coverage at Nah Right, The Smoking Section, All Hop Hop, Rap Radar and 8Trax (25K mailinglist).

Retail results included features at Rhapsody, Myspace Music, Zune, Napster, Limewire, Amazon MP3, eMusic, Sprint, Shockhound, Thinkindie, and more.

CLIENT:
Lawson Rollins / Infinita and Espirito

PROFILE:
Established World/ Latin Jazz Artist - Debut solo release. Featured high-profile international musicians including legendary Brazilian singer, Flora Purim

GOALS:
Develop and maintain a digital identity consistent with Lawson's long-standing reputation for excellence. Connect with his existing fan base online and introduce them to the new incarnation. Seek out and build relationships for the long-term.

METHODOLOGY & RESULTS:
Reach Far and Wide:
We sought to break down genre bias by creating a performance video showcasing Lawson's technical guitar prowess. The video was designed to appeal to a wide range of music fans outside of Lawson's base. We posted promotional tracks as well as the video to key sites, blogs and lifestyle destinations utilizing our relationships and quality of content to secure high-profile features.

Engage and Connect:
We developed and maintained a presence at relevant social networks including Myspace, Facebook, Twitter, Bebo, iLike and MOG. We also connected with fans of the contributing musicians and supporters of similar artists by posting to fan sites, blogs and forums.

Merchandize and Maximize:
We worked with our retail partners and scheduled pre-release features through both web based and mobile outlets. Using the genre-defying nature of the album to our advantage, we promoted heavily to world, jazz, Latin and new age editorial contacts.

Results:

• Over 3.5 million video views to date
• Six week feature at iTunes and top 50 world chart
• New Age Feature at Emusic and #11 on chart
• Sprint feature bumped track to #38
• Rhapsody listening party and artist playlist
• Reviews at Download.com, AMG, All About Jazz, Global Rhythm, Dreamcatcher, Midwest Record, Skope, Mevio, Eartaste and many more.

"The tendancy, when you've got it, is to flaunt it - especially true if the "it" in question is serious guitar skill. But on Infinita, Rollins displays prodigious style without superseding his mellow Latin grooves. In keeping with the vibe, fretboard mastery feels playful rather than showy" - Download.com

"Finding the right digital partner was a priority for me and after researching all the options, it was clear that BlinkerActive is the best choice for an established, independent artist. My expectations have not only been met but surpassed." - Lawson Rollins (Infinita Records/Young and Rollins)